Help! I’m losing confidence in all institutions One of the basic principles for using Behaviour and Social Change Communication to promote, well, behaviour and social change, is having confidence in your source of information. Seemingly simple in theory, in practice, many of the communities in countries where I worked, from Rwanda and Mozambique to Afghanistan (based in Pakistan at the time), Brazil and Sudan were wary of messaging that came from their governments or sometimes other organizations or institutions (UNICEF was for the most part perceived as a trusted source of information). Never did I think that in my own country, the US, would I experience disinformation and misinformation on an unimaginable scale. The current daily barrage of lies is full of purpose, just as Radio Rwanda was in 1994 when it called for the extermination of the Tutsi ethnic group by calling them cockroaches unworthy to live. The public is being fed a steady stream of lies about immigrants, calling t...
Written by and for the former staff of UNICEF