Lighter Stuff - Why do AI company logos look like buttholes? : Radek Sienkiewicz / VelvetShark

Article shared by Lou Mendez

Wonder what the UNIBOT logo will look like with the olive branches?


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Summary
In this humorous yet insightful article, Radek Sienkiewicz examines the recurring design trend among AI company logos that unintentionally resemble human anatomy, specifically buttholes. He explores the reasons behind this phenomenon, including design psychology, industry conformity, and the pitfalls of design by committee. The piece critiques the lack of originality in tech branding and encourages companies to pursue more distinctive visual identities.

Quotes
“The fluidity and warmth of human-centered thinking through the use of circles is perhaps the most elegant way anyone has ever described making a logo that resembles an anus.”
“Once a few major players adopted the circular sphincter aesthetic, everyone followed suit.”
“The challenge for the next generation of AI companies isn't just technological—it's finding visual language that communicates innovation without resorting to the same tired sphincter-inspired patterns.”