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India - 'Yeh Laal Rang" - Viral fashion show by slum children takes off : BBC News

Article shared by Viviane Sakkal

This story of a fashion shoot in Lucknow that went viral and turned a group of slum children into celebrities caught my eye - an example of real innovation.  Viviane

Click here for the article

Summary

With the help of an NGO, Innovation for Change, a group of children from a slum community staged a fashion show using discarded and recycled clothing.  The filming and editing were made by a 15 year old boy.  

The group drew inspiration from renowned fashion designer Sabyasachi Mukherjee, replicating his styles and even incorporating elements like sunglasses and accessories. The video went viral, earning praise and media attention, and even catching the eye of Mukherjee himself.

Quote
"It feels like a dream come true. All my friends are sharing the video and saying 'you've become famous'." - Mehak Kannojia

Comments

  1. What a lovely humane story ! Thank you Viviane for sharing. It speaks loudly for the neglected potential of under-privilaged young people in many parts of the Global South. These youngsters certainly hit the jackpot with their fashion show and its ingenuity of using discarded clothing. The emphasis on bright red was simply ECLATANT !

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