Skip to main content

Bloomberg: Nestle Turns Its Attention to Pregnant and Lactating Mothers

Image result for unicef pregnant women in third world


Is this turn in strategy a good signal?  Might it indicate less focus on advertising its products as infant nutrition, or does it simply mean that Nestle and other producers of formula may be seeking to broaden their customer base to yet another lucrative market?   

We have already been watching with concern recent moves by producers of infant formula to market their milk formulas to toddlers.   Now it is aiming also at mothers.   What's next?   

Comments